The Best of 2025
THE Best in
Adventure & Outdoors
Recognizing operators and brands that create exceptional outdoor experiences while respecting and preserving natural environments.
2025 Edition
The Best Adventure & Outdoors of the Year โ 2025 Edition
Operators and brands that create exceptional outdoor experiences while respecting and preserving natural environments.
| Brand/Company |
|---|
| Bindlestiff Tours ๐บ๐ธUnited States Top 3 in USA TODAY 10Best 2025 Awards for Best Adventure Tour Company, American West and Alaska adventures |
| MT Sobek ๐บ๐ธUnited States Newsweek Readers' Choice Best Adventure Tour Company, setting journeys since 1969 |
| Austin Adventures ๐บ๐ธUnited States Delivering experiences since 1985, family and multi-sport adventures |
| Dometic ๐ธ๐ชSweden 2025 Outdoor Innovation Award winner for Coolers, overland and travel equipment leader |
| Yakima ๐บ๐ธUnited States Outdoor Innovation Award winner for Roof Top Tent, vehicle rack systems |
| Rumpl ๐บ๐ธUnited States Outdoor Innovation Award winner for Sleep Gear, outdoor blankets |
| Paravel ๐บ๐ธUnited States Outdoor Innovation Award winner for Luggage, sustainable travel gear |
| MiiR ๐บ๐ธUnited States Outdoor Innovation Award winner for Cooking Equipment, camp essentials |
| Merrell ๐บ๐ธUnited States Outdoor Innovation Award winner for Hiking Shoe, outdoor footwear pioneer |
| Mountain Safety Research (MSR) ๐บ๐ธUnited States Outdoor Innovation Award winner for Stove, backcountry equipment leader |
| TEREN ๐บ๐ธUnited States Outdoor Innovation Award winner for Hiking Apparel, performance clothing |
| The North Face ๐บ๐ธUnited States Outdoor Innovation Award winner for Climbing Apparel, outdoor industry icon |
| SCARPA ๐ฎ๐นItaly Outdoor Innovation Award winner for Climbing Shoe, technical footwear excellence |
| Patagonia ๐บ๐ธUnited States Environmental activism leader, sustainable outdoor apparel, industry standard-setter |
| Arc'teryx ๐จ๐ฆCanada Premium technical outdoor gear, Canadian craftsmanship, climbing and skiing equipment |
| Black Diamond Equipment ๐บ๐ธUnited States Climbing and skiing equipment leader, Utah-based innovation |
| Salomon ๐ซ๐ทFrance Trail running and skiing excellence, footwear and equipment innovation |
| Osprey Packs ๐บ๐ธUnited States Backpack industry leader, technical packs, lifetime warranty |
| Deuter ๐ฉ๐ชGermany Backpack manufacturer since 1898, hiking and mountaineering packs |
| Gregory Mountain Products ๐บ๐ธUnited States Premium backpacks, fit and comfort innovation |
| Mystery Ranch ๐บ๐ธUnited States Military and outdoor packs, Montana craftsmanship |
| Hyperlite Mountain Gear ๐บ๐ธUnited States Ultralight backpacking gear, Dyneema construction |
| Big Agnes ๐บ๐ธUnited States Innovative tents and sleeping gear, Colorado-based |
| Nemo Equipment ๐บ๐ธUnited States Award-winning outdoor gear, tent and sleeping innovation |
| REI Co-op ๐บ๐ธUnited States Outdoor retail cooperative, own-brand innovation, #OptOutside movement |
| Cabela's ๐บ๐ธUnited States Outdoor retailer, hunting and fishing equipment, Bass Pro Shops merger |
| Outdoor Research ๐บ๐ธUnited States Technical outdoor apparel, problem-solving gear |
| Mountain Hardwear ๐บ๐ธUnited States High-performance outdoor apparel, Columbia Sportswear brand |
| Marmot ๐บ๐ธUnited States Mountain gear since 1974, apparel and equipment |
| Columbia Sportswear ๐บ๐ธUnited States Outdoor apparel giant, Omni-Tech and Omni-Heat technologies |
| Mammut ๐จ๐ญSwitzerland Swiss alpine expertise since 1862, mountaineering equipment |
| Rab Equipment ๐ฌ๐งUnited Kingdom British mountaineering brand, down jackets and sleeping bags |
| Berghaus ๐ฌ๐งUnited Kingdom British outdoor brand, hiking and mountaineering gear |
| Fjรคllrรคven ๐ธ๐ชSweden Swedish outdoor brand, Kรฅnken backpack icon, sustainability focus |
| Haglรถfs ๐ธ๐ชSweden Swedish outdoor brand since 1914, technical apparel |
| Houdini Sportswear ๐ธ๐ชSweden Sustainable outdoor apparel, circular economy pioneer |
| Icebreaker ๐ณ๐ฟNew Zealand Merino wool performance apparel, natural fiber innovation |
| Macpac ๐ณ๐ฟNew Zealand New Zealand outdoor brand, expedition heritage |
| Kathmandu ๐ณ๐ฟNew Zealand Outdoor retailer and brand, adventure gear |
| Sea to Summit ๐ฆ๐บAustralia Camping and travel gear, Australian innovation |
| Exped ๐จ๐ญSwitzerland Sleeping mats and shelter, Swiss outdoor gear |
| Therm-a-Rest ๐บ๐ธUnited States Self-inflating sleeping pads pioneer, camping comfort |
| Kelty ๐บ๐ธUnited States American outdoor gear since 1952, camping equipment |
| Eureka! ๐บ๐ธUnited States Tent manufacturer, camping equipment |
| Primus ๐ธ๐ชSweden Camp stoves since 1892, outdoor cooking |
| Jetboil ๐บ๐ธUnited States Integrated cooking systems, backpacking stove innovation |
| Stanley ๐บ๐ธUnited States Outdoor drinkware icon since 1913, thermos and flask leader |
| Yeti Coolers ๐บ๐ธUnited States Premium coolers and drinkware, outdoor lifestyle brand |
| Garmin ๐บ๐ธUnited States GPS and outdoor navigation, wearables and marine electronics |
Selection Standards
Excellence Criteria
Our industry-specific criteria ensure that only the most deserving receive THE Best distinction in Adventure & Outdoors.
01
Experience quality
02
Safety standards
03
Environmental stewardship
04
Guide expertise
05