The Best of 2025
THE Best in
Travel & Tourism
Honoring companies and destinations that create exceptional travel experiences through service, innovation, and sustainable tourism.
2025 Edition
The Best Travel & Tourism of the Year — 2025 Edition
The world's leading travel experiences and destinations, recognized for their exceptional service, unique offerings, and unforgettable journeys.
| Experience |
|---|
Tokyo Destination |
Paris Destination |
Dubai Destination |
New York City Destination |
London Destination |
Singapore Destination |
Barcelona Destination |
Rome Destination |
Istanbul Destination |
Bangkok Destination |
Maldives Destination |
Santorini Destination |
Bali Destination |
Iceland Destination |
Swiss Alps Destination |
Machu Picchu Destination |
Patagonia Destination |
Safari Tanzania Destination |
Great Barrier Reef Destination |
Kyoto Destination |
Singapore Airlines Airline |
Qatar Airways Airline |
Emirates Airline |
ANA All Nippon Airways Airline |
Cathay Pacific Airline |
Japan Airlines Airline |
Turkish Airlines Airline |
Air France Airline |
Swiss International Airline |
Lufthansa Airline |
Changi Airport Airport |
Hamad International Airport |
Tokyo Haneda Airport |
Incheon Airport Airport |
Dubai International Airport |
Burj Al Arab Hotel |
Aman Tokyo Hotel |
Hotel de Crillon Hotel |
Claridge's London Hotel |
The Peninsula Hong Kong Hotel |
Taj Mahal Palace Hotel |
Singita Lodges Hotel |
Nihi Sumba Hotel |
Four Seasons Bora Bora Hotel |
Belmond Venice Simplon-Orient-Express Experience |
Viking Ocean Cruises Cruise |
Scenic Eclipse Cruise |
Crystal Cruises Cruise |
Seabourn Cruise |
Regent Seven Seas Cruise |
Intrepid Travel Tour Operator |
Abercrombie & Kent Tour Operator |
G Adventures Tour Operator |
Exodus Travels Tour Operator |
Airbnb Platform |
Booking.com Platform |
Expedia Group Platform |
Tripadvisor Platform |
Kayak Platform |
Visit Japan Campaign Tourism Board |
Visit Dubai Tourism Board |
Tourism Australia Tourism Board |
Switzerland Tourism Tourism Board |
Iceland Tourism Tourism Board |
Rick Steves Travel Expert |
Samantha Brown Travel Expert |
Nomadic Matt Travel Expert |
The Blonde Abroad Travel Expert |
Expert Vagabond Travel Expert |
Michelin Guide Authority |
World Travel Awards Authority |
Condé Nast Traveler Media |
Travel + Leisure Media |
Lonely Planet Media |
National Geographic Travel Media |
The Points Guy Media |
Skyscanner Technology |
Hopper Technology |
Google Flights Technology |
Rome2Rio Technology |
Citymapper Technology |
PackPoint Technology |
Great Wall of China Wonder |
Petra Wonder |
Angkor Wat Wonder |
Galapagos Islands Wonder |
Taj Mahal Wonder |
Colosseum Wonder |
Christ the Redeemer Wonder |
Northern Norway Destination |
New Zealand Destination |
Costa Rica Destination |
Morocco Destination |
Vietnam Destination |
Croatia Destination |
Portugal Destination |
South Korea Destination |
Selection Standards
Excellence Criteria
Our industry-specific criteria ensure that only the most deserving receive THE Best distinction in Travel & Tourism.
01
Guest experience
02
Destination authenticity
03
Sustainable practices
04
Service innovation
05