The Best of 2025
    THE Best in

    Luxury Goods

    Recognizing brands that define luxury through exceptional craftsmanship, heritage, and an unwavering commitment to excellence.

    2025 Edition

    The Best Luxury Brands of the Year — 2025 Edition

    The world's most prestigious luxury brands, recognized for their heritage, craftsmanship, and timeless elegance.

    Brand
    Porsche
    Germany
    Chanel
    France
    Louis Vuitton
    France
    Hermès
    France
    Rolex
    Switzerland
    Dior
    France
    Cartier
    France
    Ferrari
    Italy
    Gucci
    Italy
    Guerlain
    France
    Prada
    Italy
    Burberry
    United Kingdom
    Saint Laurent (YSL)
    France
    Bottega Veneta
    Italy
    Balenciaga
    France
    Fendi
    Italy
    Givenchy
    France
    Versace
    Italy
    Valentino
    Italy
    Loewe
    Spain
    Celine
    France
    Miu Miu
    Italy
    Ralph Lauren
    United States
    The Row
    United States
    Loro Piana
    Italy
    Brunello Cucinelli
    Italy
    Armani
    Italy
    Tiffany & Co.
    United States
    Bulgari
    Italy
    Van Cleef & Arpels
    France
    Chopard
    Switzerland
    Patek Philippe
    Switzerland
    Audemars Piguet
    Switzerland
    Vacheron Constantin
    Switzerland
    Jaeger-LeCoultre
    Switzerland
    IWC Schaffhausen
    Switzerland
    TAG Heuer
    Switzerland
    Omega
    Switzerland
    Breitling
    Switzerland
    Hublot
    Switzerland
    Bentley
    United Kingdom
    Rolls-Royce
    United Kingdom
    Aston Martin
    United Kingdom
    Maserati
    Italy
    Lamborghini
    Italy
    McLaren
    United Kingdom
    Bugatti
    France
    Mercedes-Benz
    Germany
    BMW
    Germany
    Audi
    Germany
    Tesla
    United States
    Rimowa
    Germany
    Montblanc
    Germany
    Bvlgari
    Italy
    Dolce & Gabbana
    Italy
    Ermenegildo Zegna
    Italy
    Brioni
    Italy
    Tom Ford
    United States
    Alexander McQueen
    United Kingdom
    Stella McCartney
    United Kingdom
    Etro
    Italy
    Missoni
    Italy
    Salvatore Ferragamo
    Italy
    Tod's
    Italy
    Jimmy Choo
    Malaysia/UK
    Manolo Blahnik
    Spain/UK
    Christian Louboutin
    France
    Roger Vivier
    France
    Berluti
    France
    Goyard
    France
    Moynat
    France
    Delvaux
    Belgium
    Thom Browne
    United States
    Marni
    Italy
    Acne Studios
    Sweden
    Jacquemus
    France
    Amiri
    United States
    Off-White
    Italy
    Fear of God
    United States
    Alaïa
    France
    Schiaparelli
    France
    Balmain
    France
    Isabel Marant
    France
    Chloé
    France
    Anya Hindmarch
    United Kingdom
    Mulberry
    United Kingdom
    Smythson
    United Kingdom
    Asprey
    United Kingdom
    Graff
    United Kingdom
    Harry Winston
    United States
    David Yurman
    United States
    Mikimoto
    Japan
    Buccellati
    Italy
    Piaget
    Switzerland
    Baume & Mercier
    Switzerland
    Bremont
    United Kingdom
    Grand Seiko
    Japan
    Creed
    France
    Byredo
    Sweden
    Selection Standards

    Excellence Criteria

    Our industry-specific criteria ensure that only the most deserving receive THE Best distinction in Luxury Goods.

    01

    Craftsmanship quality

    02

    Brand heritage

    03

    Material excellence

    04

    Design innovation

    05

    Exclusivity

    Represent Excellence in Luxury Goods?

    If you believe you or your organization exemplifies the highest standards in Luxury Goods, we invite you to apply for THE Best distinction.

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