The Best of 2025
THE Best in
Children & Family
Celebrating brands and services that enhance family life through exceptional products, safety, and a commitment to child development.
2025 Edition
The Best Children & Family of the Year — 2025 Edition
Brands and services that enhance family life through exceptional products, safety, and a commitment to child development.
| Brand |
|---|
Lovevery United States Educational toy leader, developmental stage-based play kits, trusted by parents for child development |
VTech Hong Kong Interactive learning toys, letters, numbers, shapes education, making learning feel like a game |
LeapFrog United States Educational technology leader, LeapPad tablets, reading specialist with expert input |
Green Toys United States Eco-friendly toys from recycled milk jugs, made in USA, sustainable and durable |
Munchkin United States Leading baby lifestyle brand since 1990, innovative gear for children, mothers and caregivers |
Babylist United States Trusted platform for millions of families, comprehensive baby registry, parenting decision support |
Primary United States High-quality sustainable children's clothing, vibrant colors, simplified shopping experience |
LEGO Denmark World's most valuable toy brand, educational building sets, creativity and STEM learning |
Mattel United States Barbie, Hot Wheels, Fisher-Price, American Girl, global toy giant |
Hasbro United States Transformers, My Little Pony, Nerf, Play-Doh, family game leader |
Fisher-Price United States Infant and preschool toy icon, Mattel brand, developmental toys since 1930 |
Melissa & Doug United States Wooden toy excellence, screen-free play, developmental learning toys |
Playmobil Germany German toy manufacturer, imaginative playsets, educational role-play |
Schleich Germany Animal figurines excellence, detailed realistic toys, educational play |
Ravensburger Germany Puzzle leader, board games, quality educational toys since 1883 |
Hape Germany/China Eco-friendly wooden toys, bamboo and sustainable materials |
PlanToys Thailand Sustainable wooden toys, rubberwood manufacturing, eco-conscious design |
Grimm's Spiel und Holz Design Germany Rainbow stacker icon, Waldorf-inspired open-ended toys |
Maileg Denmark Danish toy design, charming mice and dollhouses, imaginative play |
Jellycat United Kingdom British soft toy excellence, luxurious plushies, international favorite |
Steiff Germany Teddy bear originator since 1880, premium plush toys, button in ear |
The Honest Company United States Jessica Alba's baby products, non-toxic diapers and care, transparency commitment |
Pampers United States Procter & Gamble diaper leader, global baby care brand |
Huggies United States Kimberly-Clark diaper brand, baby wipes, newborn care |
Seventh Generation United States Plant-based baby products, eco-friendly diapers, sustainable family care |
Chicco Italy Italian baby gear, strollers, car seats, comprehensive baby products |
Graco United States Baby gear specialist, strollers, car seats, trusted safety |
Britax United Kingdom Car seat safety leader, stroller innovation, European quality |
UPPAbaby United States Premium stroller manufacturer, VISTA and CRUZ models, luxury baby gear |
Bugaboo Netherlands Dutch stroller innovation, luxury design, celebrity favorite |
Baby Björn Sweden Swedish baby carrier pioneer, ergonomic design, minimalist quality |
Ergobaby United States Baby carrier leader, ergonomic carrying, parenting comfort |
Stokke Norway Norwegian design excellence, Tripp Trapp high chair icon, adaptive furniture |
Nuna Netherlands Dutch premium baby gear, thoughtful design, safety innovation |
4moms United States Robotic baby gear, mamaRoo infant seat, technology integration |
Hatch United States Baby sleep technology, Rest sound machine, smart nursery products |
Owlet United States Baby monitoring technology, Smart Sock, infant health tracking |
Nanit United States HD baby monitoring, sleep tracking, connected nursery |
Snoo United States Happiest Baby smart bassinet, Dr. Harvey Karp, sleep revolution |
Doona Israel Car seat that converts to stroller, innovative baby gear |
Thule Sweden Active family products, bike trailers, outdoor baby gear |
BOB Gear United States Jogging stroller leader, active parent solution |
Pottery Barn Kids United States Children's furniture and decor, quality nursery design |
Crate & Kids United States Modern children's furniture, Crate & Barrel sister brand |
Little Sleepies United States Bamboo viscose pajamas, family matching sleepwear |
Monica + Andy United States Organic baby clothing, GOTS certified, sustainable kids fashion |
Carter's United States American baby and kids clothing leader, affordable quality since 1865 |
OshKosh B'Gosh United States Children's apparel icon, Carter's brand, overalls heritage |
Gap Kids United States Gap Inc. children's line, casual kids fashion, family matching |
Hanna Andersson United States Swedish-inspired organic kids clothing, quality and durability |
Selection Standards
Excellence Criteria
Our industry-specific criteria ensure that only the most deserving receive THE Best distinction in Children & Family.
01
Safety standards
02
Product quality
03
Educational value
04
Innovation
05