The Best of 2025
    THE Best in

    Children & Family

    Celebrating brands and services that enhance family life through exceptional products, safety, and a commitment to child development.

    2025 Edition

    The Best Children & Family of the Year — 2025 Edition

    Brands and services that enhance family life through exceptional products, safety, and a commitment to child development.

    Brand
    Lovevery
    United States
    Educational toy leader, developmental stage-based play kits, trusted by parents for child development
    VTech
    Hong Kong
    Interactive learning toys, letters, numbers, shapes education, making learning feel like a game
    LeapFrog
    United States
    Educational technology leader, LeapPad tablets, reading specialist with expert input
    Green Toys
    United States
    Eco-friendly toys from recycled milk jugs, made in USA, sustainable and durable
    Munchkin
    United States
    Leading baby lifestyle brand since 1990, innovative gear for children, mothers and caregivers
    Babylist
    United States
    Trusted platform for millions of families, comprehensive baby registry, parenting decision support
    Primary
    United States
    High-quality sustainable children's clothing, vibrant colors, simplified shopping experience
    LEGO
    Denmark
    World's most valuable toy brand, educational building sets, creativity and STEM learning
    Mattel
    United States
    Barbie, Hot Wheels, Fisher-Price, American Girl, global toy giant
    Hasbro
    United States
    Transformers, My Little Pony, Nerf, Play-Doh, family game leader
    Fisher-Price
    United States
    Infant and preschool toy icon, Mattel brand, developmental toys since 1930
    Melissa & Doug
    United States
    Wooden toy excellence, screen-free play, developmental learning toys
    Playmobil
    Germany
    German toy manufacturer, imaginative playsets, educational role-play
    Schleich
    Germany
    Animal figurines excellence, detailed realistic toys, educational play
    Ravensburger
    Germany
    Puzzle leader, board games, quality educational toys since 1883
    Hape
    Germany/China
    Eco-friendly wooden toys, bamboo and sustainable materials
    PlanToys
    Thailand
    Sustainable wooden toys, rubberwood manufacturing, eco-conscious design
    Grimm's Spiel und Holz Design
    Germany
    Rainbow stacker icon, Waldorf-inspired open-ended toys
    Maileg
    Denmark
    Danish toy design, charming mice and dollhouses, imaginative play
    Jellycat
    United Kingdom
    British soft toy excellence, luxurious plushies, international favorite
    Steiff
    Germany
    Teddy bear originator since 1880, premium plush toys, button in ear
    The Honest Company
    United States
    Jessica Alba's baby products, non-toxic diapers and care, transparency commitment
    Pampers
    United States
    Procter & Gamble diaper leader, global baby care brand
    Huggies
    United States
    Kimberly-Clark diaper brand, baby wipes, newborn care
    Seventh Generation
    United States
    Plant-based baby products, eco-friendly diapers, sustainable family care
    Chicco
    Italy
    Italian baby gear, strollers, car seats, comprehensive baby products
    Graco
    United States
    Baby gear specialist, strollers, car seats, trusted safety
    Britax
    United Kingdom
    Car seat safety leader, stroller innovation, European quality
    UPPAbaby
    United States
    Premium stroller manufacturer, VISTA and CRUZ models, luxury baby gear
    Bugaboo
    Netherlands
    Dutch stroller innovation, luxury design, celebrity favorite
    Baby Björn
    Sweden
    Swedish baby carrier pioneer, ergonomic design, minimalist quality
    Ergobaby
    United States
    Baby carrier leader, ergonomic carrying, parenting comfort
    Stokke
    Norway
    Norwegian design excellence, Tripp Trapp high chair icon, adaptive furniture
    Nuna
    Netherlands
    Dutch premium baby gear, thoughtful design, safety innovation
    4moms
    United States
    Robotic baby gear, mamaRoo infant seat, technology integration
    Hatch
    United States
    Baby sleep technology, Rest sound machine, smart nursery products
    Owlet
    United States
    Baby monitoring technology, Smart Sock, infant health tracking
    Nanit
    United States
    HD baby monitoring, sleep tracking, connected nursery
    Snoo
    United States
    Happiest Baby smart bassinet, Dr. Harvey Karp, sleep revolution
    Doona
    Israel
    Car seat that converts to stroller, innovative baby gear
    Thule
    Sweden
    Active family products, bike trailers, outdoor baby gear
    BOB Gear
    United States
    Jogging stroller leader, active parent solution
    Pottery Barn Kids
    United States
    Children's furniture and decor, quality nursery design
    Crate & Kids
    United States
    Modern children's furniture, Crate & Barrel sister brand
    Little Sleepies
    United States
    Bamboo viscose pajamas, family matching sleepwear
    Monica + Andy
    United States
    Organic baby clothing, GOTS certified, sustainable kids fashion
    Carter's
    United States
    American baby and kids clothing leader, affordable quality since 1865
    OshKosh B'Gosh
    United States
    Children's apparel icon, Carter's brand, overalls heritage
    Gap Kids
    United States
    Gap Inc. children's line, casual kids fashion, family matching
    Hanna Andersson
    United States
    Swedish-inspired organic kids clothing, quality and durability
    Selection Standards

    Excellence Criteria

    Our industry-specific criteria ensure that only the most deserving receive THE Best distinction in Children & Family.

    01

    Safety standards

    02

    Product quality

    03

    Educational value

    04

    Innovation

    05

    Parent trust

    Represent Excellence in Children & Family?

    If you believe you or your organization exemplifies the highest standards in Children & Family, we invite you to apply for THE Best distinction.