The Best of 2025
THE Best in
Influencers
Recognizing digital creators who set new standards in content creation and authentic audience engagement across platforms.
2025 Edition
The Best Influencers of the Year — 2025 Edition
Digital creators who set new standards in content creation and authentic audience engagement across platforms worldwide.
| Influencer |
|---|
MrBeast (Jimmy Donaldson) United States Forbes #1 Top Creator 2025 for fourth consecutive year, 300M+ subscribers, philanthropic challenges dominate YouTube and TikTok |
Charli D'Amelio United States Nearly 200M TikTok followers, Be Happy Snacks business, Broadway debut, multi-platform creator empire |
IShowSpeed (Darren Watkins Jr.) United States Fastest-growing social media influencer 2025, live streams trend worldwide, millions of views with Gen Z humor |
Drew Afualo United States TikTok empire tearing down misogynists, national tour, New York Times bestselling author 'Loud', Comment Section podcast |
Mikayla Nogueira United States 16M+ TikTok subscribers, beauty influencer, engaging makeup tutorials, honest product reviews |
Alix Earle United States 8M+ TikTok followers, TIME100 Creators 2025, 'Alix Earle effect' sells out products overnight |
Alex Cooper United States Call Her Daddy podcast host redefining podcasting for Gen Z, trending hashtags trigger, social media integration |
Caleb Hearon United States Stand-up comedian, So True podcast host, HBO Max 'Sweethearts' actor, Devil Wears Prada sequel cast |
Khaby Lame Senegal/Italy 160M+ TikTok followers, silent reaction videos, most-followed TikToker |
Addison Rae United States Multi-platform star, music career, acting roles, beauty brand ITEM Beauty founder |
Zach King United States 70M+ followers, magic vine videos, digital illusion creator |
Emma Chamberlain United States YouTube pioneer, coffee company Chamberlain Coffee, fashion icon, Met Gala regular |
David Dobrik Slovakia/United States Vlog squad leader, viral YouTube content, 18M+ subscribers |
Liza Koshy United States Actress and comedian, YouTube star, television host, 18M+ subscribers |
Bella Poarch Philippines/United States 93M+ TikTok followers, music career, viral lip-sync videos |
James Charles United States Beauty influencer, makeup artist, 23M+ YouTube subscribers, CoverGirl partnership |
Jeffree Star United States Makeup mogul, Jeffree Star Cosmetics empire, controversial beauty influencer |
Huda Kattan United States/UAE Huda Beauty founder, $1.2B beauty empire, 53M+ Instagram followers |
Chiara Ferragni Italy Fashion influencer, Chiara Ferragni Collection, 29M+ Instagram followers, Milan Fashion Week icon |
PewDiePie (Felix Kjellberg) Sweden 111M+ YouTube subscribers, gaming content pioneer, decade-long YouTube dominance |
Markiplier (Mark Fischbach) United States Gaming YouTuber, 36M+ subscribers, charity fundraising leader |
Jacksepticeye (Seán McLoughlin) Ireland Gaming content creator, 30M+ subscribers, Irish YouTube icon |
Valkyrae (Rachell Hofstetter) United States YouTube Gaming star, 100 Thieves co-owner, female gaming influencer leader |
Pokimane (Imane Anys) Morocco/Canada Twitch streaming queen, 9M+ followers, gaming and lifestyle content |
Dude Perfect United States Sports entertainment group, 59M+ YouTube subscribers, trick shot videos |
Ryan Kaji United States Ryan's World empire, highest-earning YouTuber, kids' content, toy line |
Preston Arsement United States Minecraft gaming influencer, 25M+ subscribers, PrestonPlayz brand |
Ninja (Tyler Blevins) United States Gaming icon, Fortnite streaming pioneer, mainstream gaming ambassador |
Logan Paul United States Boxing celebrity, Impaulsive podcast, Prime energy drink co-founder, WWE wrestler |
Jake Paul United States Boxing career, social media provocateur, Problem Child brand |
Lilly Singh Canada Late-night show host, YouTube creator, 14M+ subscribers, Unicorn Island productions |
Rosanna Pansino United States Baking YouTube pioneer, Nerdy Nummies, 14M+ subscribers, cookbook author |
Marques Brownlee (MKBHD) United States Tech review authority, 18M+ YouTube subscribers, smartphone review standard-setter |
Linus Sebastian Canada Linus Tech Tips founder, 15M+ subscribers, tech media empire |
Casey Neistat United States Vlogging pioneer, filmmaker, 12M+ subscribers, New York creator icon |
Gary Vaynerchuk United States Entrepreneur influencer, VaynerMedia founder, business content creator, keynote speaker |
Tim Ferriss United States Author and podcaster, The Tim Ferriss Show, 4-Hour Workweek influence |
Jay Shetty United Kingdom Motivational speaker, On Purpose podcast, 50M+ followers, wisdom content creator |
Lewis Howes United States School of Greatness podcast, business and wellness influencer |
Nas Daily (Nuseir Yassin) Israel/Palestine 1-minute daily videos, travel content, 60M+ followers, Nas Studios founder |
Amanda Cerny United States Comedy content creator, actress, 25M+ Instagram followers |
Lele Pons Venezuela/United States Multi-platform entertainer, music artist, 53M+ Instagram followers |
Dixie D'Amelio United States Music career, social media star, 57M+ TikTok followers, Charlie's sister |
Bretman Rock Philippines/United States Beauty and comedy influencer, MTV reality show, 18M+ Instagram followers |
NikkieTutorials (Nikkie de Jager) Netherlands Beauty YouTuber, 13M+ subscribers, makeup transformation videos |
Michelle Phan Vietnam/United States Beauty vlogger pioneer, Ipsy co-founder, YouTube beauty guru |
Safiya Nygaard United States Beauty experiment videos, 9M+ YouTube subscribers, unique content approach |
Simone Giertz Sweden Inventor and creator, 'shitty robots' videos, engineering content |
Sienna Mae Gomez United States Body positivity advocate, 16M+ TikTok followers, dance content creator |
Noah Beck United States TikTok star, model, 33M+ followers, Sway House member |
Selection Standards
Excellence Criteria
Our industry-specific criteria ensure that only the most deserving receive THE Best distinction in Influencers.
01
Content quality
02
Audience engagement
03
Authenticity
04
Positive influence
05